Expert Parking Consultation
Strategic Parking Solutions for Every Venue
Backed by 25+ years of hands-on parking management experience, PMSA and The Parking Group deliver consulting that drives measurable results — from operational audits to full-scale municipal planning.
Our Consulting Division
The Parking Group
The Parking Group is the dedicated consulting arm led by PMSA founder Eric Vargas. With over 25 years managing parking operations across Los Angeles and Orange County, Eric brings unmatched field experience to every engagement.
From single-venue assessments to city-wide transportation planning, The Parking Group partners with property owners, municipalities, developers, and hospitality brands to solve complex parking challenges with practical, proven strategies.
Our consulting clients span entertainment, hospitality, corporate, nonprofit, and municipal sectors — including Parkwest Bicycle Casino & Hotel, Westside Collector Car Storage, Scorpion Digital Marketing Solutions, UCB Theater Hollywood, the City of Santa Clarita, the City of West Hollywood, and Playboy Enterprises, Inc.
Consulting Services
What We Offer
Parking Operations Assessments
Comprehensive on-site audits of your current parking operations — staffing, workflow, signage, and customer experience — with a prioritized action plan to close gaps and raise performance.
Parking Enforcement Strategy
Design and implement enforcement programs that reduce violations, improve compliance, and protect revenue — without alienating guests or tenants.
Technology Integration & Smart Parking
Guidance on selecting and deploying parking technology — PARCS systems, LPR cameras, mobile payment platforms, and real-time occupancy tools — tailored to your venue's scale and budget.
Revenue Optimization
Identify untapped revenue streams, refine rate structures, and reduce leakage through process improvements and technology — turning your parking operation into a profit center.
Operational Efficiency Consulting
Streamline staffing models, shift scheduling, and standard operating procedures to reduce costs and improve service consistency across single or multi-location operations.
Municipal & Government Consulting
Partner with city agencies, transit authorities, and public institutions to develop parking policy, manage public facilities, and plan for future transportation demand.
Transportation Planning
Holistic analysis of parking supply, demand, and circulation — supporting new developments, mixed-use projects, and urban mobility initiatives from concept through implementation.
Client Spotlight
Parkwest Bicycle Casino & Hotel
Bell Gardens, CA
Parkwest Bicycle Casino & Hotel is one of Southern California's premier entertainment destinations, welcoming thousands of guests daily across its casino floor, hotel, and dining venues.
Following multiple unsuccessful transitions between prior parking operators, Eric Vargas was engaged to develop and implement a modernized valet management solution through PMSA — focused on operational stability, revenue accountability, and scalable event-based workforce management.
This engagement reflects our ability to step into complex, high-stakes environments, stabilize operations quickly, and build systems that hold up under the demands of a high-volume entertainment venue.
Parkwest Bicycle Casino & Hotel
Bell Gardens, CA
Client Spotlight
Westside Collector Car Storage
Playa Vista & South Bay, CA
Westside Collector Car Storage
Playa Vista & South Bay, CA
Westside Collector Car Storage is a premium automotive storage startup serving collectors and enthusiasts across Playa Vista and South Bay — providing secure, climate-conscious facilities for high-value vehicles.
The Parking Group was engaged at the startup stage to deliver strategic consulting across business development, organizational scaling, and enterprise risk management — building the operational infrastructure needed to support growth, workforce expansion, and long-term financial stability.
This engagement demonstrates our ability to advise beyond traditional parking operations, applying the same discipline and strategic rigor to emerging automotive businesses that require a strong foundation from day one.
Client Spotlight
Scorpion Digital Marketing Solutions
Valencia, CA
Scorpion Digital Marketing Solutions is a leading digital marketing agency headquartered in Valencia, California, serving thousands of businesses nationwide from its growing corporate campus.
Eric Vargas was engaged through PMSA to design and implement a scalable parking solution for Scorpion's newly acquired corporate property — supporting a workforce of more than 500 employees. The engagement focused on operational planning and logistics strategy, resulting in an integrated program combining self-parking and ticketless valet services to maximize site efficiency and employee accessibility.
This engagement demonstrates our capacity to deliver enterprise-grade parking programs for high-growth corporate environments, where workforce scale, site constraints, and daily operational reliability must all be addressed from the outset.
Scorpion Digital Marketing Solutions
Valencia, CA
Client Spotlight
UCB Theater Hollywood
Hollywood, CA
UCB Theater Hollywood
Hollywood, CA
The Upright Citizens Brigade (UCB) Theater is one of Hollywood's most recognized comedy and improv institutions, offering performances and training programs that draw students and audiences from across Los Angeles.
The Parking Group was engaged to deliver parking operations and risk management consulting services, with a focus on optimizing valet parking and implementing revenue auditing measures to support increased student enrollment. Limited parking capacity had become a key constraint on class attendance and growth — a challenge that required both operational and financial solutions.
This engagement reflects our ability to address parking as a direct driver of business performance — where removing access barriers translates directly into enrollment growth and revenue stability for the client.
Client Spotlight
City of Santa Clarita
Santa Clarita, CA
The City of Santa Clarita is one of the largest cities in Los Angeles County, encompassing a 62-square-mile jurisdiction and serving a population of more than 213,000 residents across a diverse mix of residential, commercial, and civic districts.
The Parking Group conducted strategic operational analysis and consulting support in connection with the City's Citywide Parking Enforcement RFP — a large-scale municipal enforcement and mobility operations program. The engagement focused on evaluating operational requirements, enforcement frameworks, and program structure to support the City's goals for compliant, efficient, and resident-centered parking management.
This engagement reflects The Parking Group's capacity to operate at the municipal scale — bringing private-sector operational expertise to bear on public-sector parking challenges that affect entire communities.
City of Santa Clarita
Santa Clarita, CA — Citywide Parking Enforcement
Client Spotlight
City of West Hollywood
West Hollywood, CA
City of West Hollywood
West Hollywood, CA — On-Call Parking Consulting
The City of West Hollywood is one of Southern California's most densely active urban environments — a 1.9-square-mile city anchored by the Sunset Strip, Santa Monica Boulevard, and a vibrant mix of world-class dining, nightlife, retail, and residential neighborhoods that generate complex, competing parking demands around the clock.
The Parking Group delivered on-call parking consulting services aligned with the City's multi-part parking program framework, encompassing commercial district analysis, residential preferential parking evaluations, and enforcement program assessment. The engagement applied data-driven strategies to balance the distinct and often competing needs of residents, businesses, and visitors across one of LA's most dynamic urban cores.
This engagement demonstrates The Parking Group's ability to navigate the full complexity of urban parking policy — where land use, community equity, revenue, and mobility must all be weighed together to produce solutions that work for every stakeholder.
Client Spotlight
Playboy Enterprises, Inc.
Los Angeles, CA
Playboy Enterprises, Inc. is one of the world's most recognized media and lifestyle brands, with a corporate footprint that includes high-profile facilities requiring sophisticated access management, guest flow coordination, and operational oversight.
The Parking Group was engaged to provide parking risk management consulting services, delivering a comprehensive evaluation of existing parking operations across Playboy's facilities. The engagement encompassed site layout analysis, traffic flow assessment, access control system review, and vendor performance evaluation — with a focus on identifying, assessing, and mitigating operational, financial, and liability risks.
This engagement reflects our ability to bring institutional-grade risk management discipline to high-profile corporate environments — where safety, efficiency, revenue protection, and brand reputation must all be maintained to the highest standard.
Playboy Enterprises, Inc.
Los Angeles, CA — Parking Risk Management Consulting
Why The Parking Group
Consulting Grounded in Real Operations
Operator Perspective
We don't just advise — we manage. Every recommendation is grounded in what actually works on the ground, not just in theory.
LA Market Expertise
Deep knowledge of the Los Angeles and Orange County markets — their regulations, labor landscape, and guest expectations — gives our clients a genuine competitive edge.
Vendor-Neutral Guidance
We evaluate technology and vendors objectively, recommending only what fits your operation — not what earns us a referral fee.
End-to-End Support
From initial assessment through implementation and staff training, we stay engaged until results are delivered and your team is confident.
Ready to Optimize Your Parking Operation?
Contact us to schedule a consultation with The Parking Group.